Pieces purchased via preorder help maintain a healthy and sustainable production stream, one that listens to demand and doesn’t force consumption. It is not produced in high-volume. Mass inventory does not sit in a warehouse waiting to creep into your closet. Our marketing tactics aren't meant to trick consumers to buy, buy, buy. Instead, each piece you purchase is carefully created just for you and your individual desire. This way the cutting and sewing of your Nightswim preorder piece doesn’t contribute to waste and respects the environment.