Pieces purchased via preorder help maintain a healthy and sustainable production stream, one that listens to demand and doesn’t force consumption. It is not produced in high-volume. Mass inventory does not sit in a warehouse waiting to creep into your closet. Our marketing tactics aren't meant to trick consumers to buy, buy, buy. Instead, each piece you purchase is carefully created just for you and your individual desire. This way the cutting and sewing of your Nightswim preorder piece doesn’t contribute to waste and respects the environment.
In addition, our textile waste is less that 2%. Designs and print repeats are adjusted to the width and length of fabric rolls, placement of patterns are carefully thought out before cutting in bulk and leftover scraps of our signature terry cloth are used over and over again. Swatches are saved to test dye the next season's colors, reused to create promotional products like scrunchies and bikinis or used to develop new samples for pre-orders.